Untrashing is part of every aspect of our brand, from design, manufacturing, packaging to shipping and ocean cleanups.
We all know the world’s drowning in plastic. By 2050 there will be more plastic in the oceans by weight than there are fish.
We upcycle single-use plastic bottles before they reach our oceans and landfill, and turn them into beautifully-designed, sustainably-made sunnies.
Our sunglasses frames are made from 100% post-consumer recycled single-use plastic bottles.
100% recycled, 100% possible.
We've had to re-engineer the hinge so that it too can be made from recycled plastic. We're pushing boundaries and questioning the status-quo of manufacturing. And we hope to inspire others to do the same.
We haven’t come across anyone else doing what we’re doing to this level.
1 x 600ml plastic bottle makes 1 pair of frames, inc the hinges.
Buying a pair of Good Citizens sunnies pays for 1kg of plastic to be pulled out of the ocean.
We do this with the help of our NGO partners. So far we've funded the removal of 1352kg (equivalent to 54,080 bottles).
We control the entire manufacturing process to make sure no person, nor the planet, is exploited.
We design and manufacture, as well as cut our lenses and hand assemble our glasses in Sydney.
Our recycled PET felt case fabric is made in NSW in Australia and sewn in our ECA certified factory in Sydney.
Who needs over-the-top packaging? Our box is 100% recycled and printed with plant-based inks. The felt case is made with 60% PET from post-consumer plastic bottles, and we’re working hard to get that figure up to 100% ASAP.
Our courier bag is compostable and our delivery service is 100% carbon neutral.
All good things come to an end. Or do they? Post your frames back to us and we’ll recycle them.
Or you can just pop out the lenses and put the frames in your recycling bin.
Our mission is that no plastic is wasted, ever.
We're not crazy, we're just honest. The day we run out of discarded single-use bottles to recycle means we've done our but to help the planet ;)
When you buy a pair of our sunglasses, you are issued a unique citizenship number. It’s yours for life.
You’re part of our growing population of likeminded people who want to buy better.
As we develop and invent new products, we’ll turn to our citizens for feedback and ideas.
Time to wave.
If you see another citizen wearing our sunnies, wave and if you're brave ask them what citizen # they are!
We deliver on five of the UN’s 2030 goals:
SDG 8 Inclusive and sustainable economic growth
SDG 9 Industry, innovation & infrastructure
SDG 12 Responsible consumption and production
SDG 14 Life below water
SDG 15 Life on land
Visit the UN website to learn more.