Christmas orders deadline 3 Dec
Christmas orders deadline 3 Dec

To help untrash the planet™of plastic

Untrashing is part of every aspect of our brand, from design, manufacturing, packaging to shipping, ocean cleanups & energy consumption.

Plastic waste to good use

We all know the world’s drowning in plastic. By 2050 there will be more plastic in the oceans by weight than there are fish.

We upcycle single-use plastic bottles before they reach our oceans and landfill, and turn them into beautifully-designed, sustainably-made sunglasses.

100% recycled frames

We've had to re-engineer the hinge so that it too can be made from a 600ml recycled plastic bottle.

We're pushing boundaries and questioning the status-quo of manufacturing. And we hope to inspire others to do the same.

Our neat little idea has a patent pending.

Ocean cleanups

Buying a pair of Good Citizens sunnies pays for plastic to be pulled out of the ocean.

We do this with the help of our NGO partners. So far we've funded the removal of 4394kg.

Made in Australia

We control the entire manufacturing process to make sure no person, nor the planet, is exploited.

We design and manufacture, as well as cut our lenses and hand assemble our glasses in Sydney.

Recycled packaging

Our box is 100% recycled and printed with plant-based inks. The case & cleaning cloth is made with 100% PET from post-consumer plastic bottles.

Our courier bag is compostable and our delivery service is 100% carbon neutral. Boom!

Circular economy

All good things come to an end. Or do they? Post your frames back to us and we’ll recycle them.

Or you can just pop out the lenses and put the frames in your recycling bin.

Our mission is that no plastic is wasted, ever.

The day we go out of business will be a good day for the planet.

We're not crazy, we're just honest. The day we run out of discarded single-use bottles to recycle means we've done our bit to help the planet ;)

Carbon negative

We’ve partnered with the clever people at C2Zero to make our sunnies carbon neutral; in fact we’ve gone one step further to make them carbon negative.

For each pair of sunglasses sold, we prevent 10kg of carbon from reaching the earth's atmosphere. That covers the manufacture & transport of all the elements involved in the making of our shades plus a bit more. Learn more.

Green power

Our back office and workshop run off 100% carbon neutral green power.

Our UN Sustainable Goals

We spoke at the United Nations 2020 Global Impact conference. We deliver on five of the UN’s 2030 goals.

SDG 8 Inclusive and sustainable economic growth

SDG 9 Industry, innovation & infrastructure

SDG 12 Responsible consumption and production 

SDG 14 Life below water 

SDG 15 Life on land

Visit the UN website to learn more.