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You'll love this!
Our dispatch centre in Sydney is run by people with disabilities and their team of carers. They have a super fast process meaning they never miss a beat and your glasses will be dispatched within 1-2 business days.
See our shipping page for full details.
We're glad you clicked this link. As soon as you buy a pair of our sunnies, good things happen thanks to you.
1. Our 100% recycled bottle plastic is processed and turned into your frames in Sydney, so everyone gets a fair wage.
2. Carl Zeiss Vision Australia cuts & fits your lenses in Adelaide.
3. Our dispatch centre is run by people with disability and their carers. They box up your order using 100% recycled packaging. We use Australia Post.
4. We fund and stop 10kg of CO2 from reaching the atmosphere per pair sold. Audited by C2Zero.
5. Every pair funds and stops 1/2 kg of plastic trash (equ. to 25 x plastic bottles) from reaching a waterway. Audited by PlasticBank.
6. We take a percentage of each sale to fund education. Our clever design and thinking is now included in the Victorian Education Curriculum. We've also taught at UTS, UNSW, RMIT & the SHAPE HSC Seminars at the Powerhouse Museum. We believe in fostering the next generation of thinkers.
7. To market our business, we use the usual social channels like Meta & Google. We sometimes have to spend 80% of the price of a pair to acquire a customer. No one ever talks about this, but we have to compete with other eyewear brands who make shaky eco claims for the same advertising space.
When you add all this up, we hope you'll agree our pricing is fair and you'll see your contribution is making real change.
The word 'sustainable' is overused and can be confusing. So to be clear, this is our version of sustainable.
100% recycled frames
Our frames are made from the plastic of one discarded post -consumer PET bottle. Nothing else is added - no metal, no screws - making them recyclable too.
Ethical manufacturing
We make our frames in Sydney so we can control the manufacturing process to ensure no one nor the planet is harmed. And no cheap labour!
End of life
We take back broken parts to be recycled. Please email us and we’ll give you the free Reply Paid address to send them to.
Less CO2
Because we use only 100% recycled plastic in our frames, we use 70-75% less CO2 in our manufacturing than almost all other brands who use virgin materials (brand new plastic/ bioacetate).
Less waste
Our manufacturing process is zero waste. Every piece of our off-cut plastic finds a new home.
Less energy
Because we've reengineered the frame, we use less energy in our production. We make a frame in 100 seconds instead of the typical 100 hours.
Sunnies made by the sun
Our manufacturing partner has installed some serious solar panels on the factory roof. We only run our frame making machines in the day to take advantage of this renewable power. Good job the sun always shines in Sydney!
Lenses
Our lenses are manufactured by Carl Zeiss Vision in Hong Kong. We cut and fit our lenses at Zeiss in Adelaide.
Box, case & cloth
All are made from 100% recycled materials in our certified factories in China (via our local agent in Sydney).
Plastic removal
Through Plastic Bank, we prevent plastic waste from reaching the ocean. The process 100% traceable and certified. Each pair sold removes 0.5kg (equiv. to 25 plastic bottles) from rivers and waterways.
Carbon removal
We lock away 10kg of CO2 through C2Zero who uses Mastercard Blockchain.
Delivery
We use compostable mailing satchels that you can bury in your garden and we use Australia Post's carbon neutral postal service.
We invented how to turn one discarded 600ml single-use bottle into an entire frame. 100% recycled.
We control the entire manufacturing process to make sure no person, nor the planet, is exploited.
You can mix up your style, swap & replace all parts. Everything clicks together in seconds.
We've stared at and studied more faces than a FBI profiler, so we reckon we know what suits most faces.
Our classic rectangle, round and aviator styles have stood the test of time.
Happy fit
9/10 times our frames fit & suit. The frames can be adjusted easily.
The most awarded eyewear in Australia
Our frames have been awarded for quality & design including 'Best in Class' at the Int. Good Design Awards judged by 50 leading industry experts. Previous winners include Tesla and Dyson - not bad eh?!
German engineered lenses
Our lenses are made by Carl Zeiss Vision, the experts in optical clarity & protection since 1846! Ask Dad about his binoculars - same lens company!
8-step inspection
We make our frames in Sydney and then put each pair through an 8 step inspection process.
Clever repairs
Our modular system of five parts means you can repair your frames forever in seconds without the use of any tools. Genius!
Did you know your eyes are 10x more sensitive to UV than your skin?
Cheap sunnies = cheap lenses = damaged eyeballs.
Not ours! You'd have to spend north of $350 to get the same quality lenses. We only use the very best lens manufacturer.
Our German lens partner, Carl Zeiss Vision, is the 'Top Gun' of lens making. They make all our reader, prescription and sun lenses.
Engineered optical perfection & peace of mind your eyes are fully protected.
All lenses are UV400 and offer 100% protection.
The word 'sustainable' is over used and confusing. This is our version of sustainable.
100% recycled frames
We make and control the manufacturing of our frames in Sydney to make sure no one nor the planet is harmed. And no cheap labour!
End of life
We take back broken parts and entire frames to be recycled. Please email us and we’ll give you the free Reply Paid address to send them to.
Less CO2
Because we use only 100% recycled plastic in our frames, we use 70-75% less CO2 in our manufacturing than almost all other brands who use virgin materials (brand new plastic/ bioacetate).
Less waste
Our manufacturing process is zero waste. Every piece of our off-cut plastic finds a new home.
Less energy
Because we've reengineered the frame, we use less energy in our production. We make a frame in 90 seconds instead of the typical 100 hours.
Sunnies made by the sun
Our manufacturing partner has installed some serious solar panels on the factory roof. We only runs our frame making machines in the day to take advantage of this renewable power. Good thing the suns always shining in Sydney!
Lenses
Our lenses are manufactured by Carl Zeiss Vision in Hong Kong. We cut and fit our lenses at Zeiss in Adelaide.
Box, case & cloth
All are made from certified 100% recycled materials in our certified factories in China (via our local agent in Sydney).
Plastic removal
Through Plastic Bank, we prevent plastic waste from reaching the ocean. The process 100% traceable and certified. Each pair sold stops 0.5kg (equiv. to 25 plastic bottles)
Carbon removal
We lock away 10kg of CO2 through C2Zero who uses Mastercard Blockchain.
Delivery
We use compostable mailing satchels that you can bury in your garden and we use Australia Post's carbon neutral postal service.
From the gut-wrenching lows to big wins like Selfridges London giving us an entire window next to Prada, a feature in Forbes US and speaking at the United Nations, our story of hope and determination has made news headlines around the world.
Let's untrash the planet® together.
