idea book – Good Citizens Eyewear

Most notebooks collect ideas. This one helps build them.

A premium notebook with a free AI Idea Helper that helps turn ideas into action.

(Images shown are concept renders, not final production samples.)

Why it's different

Unlike a traditional notebook, every book includes free access to an online Idea Helper.

In seconds, it helps you:

Clarify your Purpose
Decide their next Progress
Gain fresh Perspective whenever you're stuck.

Beautifully made

100% recycled debossed card cover
Japanese binding that lies perfectly flat
192 premium dotted pages

Built from 2,503 failures

The framework comes from the true story of Good Citizens, an Australian eyewear company that failed 2,503 times before finally getting it right.

Today it's been shared on the TEDx stage, in schools and with organisations around the world.

Who it's for

Entrepreneurs
Students
Designers
Creatives
Innovators
Anyone with an idea.

Know someone who's always saying, "I've got an idea"? This is for them.

RRP $45 AUD

Launching soon.

We're looking for a small number of retail partners before launch.
We'd love your feedback. nik@goodcitizens.com.au or 0403 751 021

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