At Good Citizens, our mission has always been simple: to untrash the planet. Every pair of our glasses already uses 3.5 600ml plastic bottles, but did you know we also remove half a kilo of plastic waste (equivalent to 25 bottles) from the environment?
We’re thrilled to announce a new partnership with CleanHub, a game-changing organisation on a mission to eliminate plastic pollution.
Here’s why it matters.
The Problem: billions without waste collection
Over 2 billion people worldwide lack access to basic waste collection services. With no systems in place, trash is often burned in the open or dumped into nature, where it pollutes our ecosystems and eventually makes its way into our oceans.
This plastic isn’t just unsightly, it’s catastrophic for marine life and contributes to climate change. Stopping it before it enters the ocean is one of the most effective ways to protect our planet.
CleanHub’s Solution: waste collection that works
CleanHub creates waste collection systems in coastal communities where none previously existed. By connecting these communities to proper waste management services, CleanHub:
- Prevents plastic from entering the ocean.
-
Focuses on low-value, non-recyclable plastics, ensuring they don’t end up polluting the environment.
-
Creates safe, dignified jobs, empowering local communities.
The collected waste is sent to incineration plants, where it’s converted into cleaner energy used to produce low-carbon cement. This process not only tackles plastic pollution but also reduces reliance on fossil fuels.
Why this partnership matters
At Good Citizens, we’re always looking for ways to do more. Partnering with CleanHub allows us to tackle plastic waste at its source, ensuring that every pair of glasses you buy has a tangible and measurable impact.
By funding 0.5kg of waste collection for every pair sold, we’re doubling down on our mission to untrash the planet - and you’re helping make it happen.
Join the Movement
Every purchase you make directly supports CleanHub’s vital work. Together, we’re creating a cleaner, healthier future for our planet.
Thank you for being a part of this journey. Let’s keep untrashing the planet, one pair of glasses at a time.
