Thanks for sharing our story. Any questions please reach out to jocelyne@goodcitizens.com.au
Here's a link to some social images & video.
We have provided the following copy to help you with the facts. Of course you can write your own if you choose.
Headline ideas:
2503 failed attempts... it's quite a story!
752 days & 2503 failed attempts. Eyewear like no other.
The most awarded eyewear in Australia.
Good Citizens is not just another eyewear brand. 100% recycled like no other.
Short version (Copy and paste)
Australian pioneers in recycled eyewear, Good Citizens makes recycled, repairable and recyclable eyewear frames out of discarded single-use plastic bottles on the Northern Beaches of Sydney. It would take 752 days and thousands of failed attempts to finally launch Good Citizens Eyewear in April 2020.
From Selfridges London giving the brand an entire window next to Prada for three months to talking at the United Nations and winning major design and sustainability awards, the brand has captured imaginations around the world.
Longer version (Copy and paste)
From an entire window in Selfridges London, to speaking at the UN, our story of hope has reached every corner of the world. Australian pioneers in recycled eyewear, Good Citizens makes recycled, repairable and recyclable eyewear frames out of discarded single-use plastic bottles. The home fixable design has earned the brand numerous internationally recognised awards, including two Good Design Awards.
The super lightweight modular frames are made from only 100% recycled bottles (one bottle makes one frame) and are manufactured on the Northern Beaches of Sydney. The frames are fitted with high quality lenses made by Carl Zeiss Vision with 100% UV protection.
The glasses are carbon negative and each sale funds the removal of plastic trash from the ocean as a gift to the planet. All packaging is made from recycled materials - from the cardboard box to the glasses case, also made from recycled bottles.
From Selfridges London giving the brand an entire window next to Prada for three months to talking at the United Nations and winning major design and sustainability awards, the brand has captured imaginations around the world.
