We make our glasses in sunny Sydney Australia. How many other eyewear brands will tell you that? Read on...

It's a common marketing tactic used by many brands to emphasise where their products are designed, often in trendy cities or fashion hubs. However, what many consumers don't realise is that the place of design doesn't necessarily equate to where the product is made.

In fact, it's not uncommon for brands to design their products in one location, while outsourcing the actual production to a different country with lower labour costs.

This practice can lead to the exploitation of workers and contribute to environmental harm, as production processes in some countries may not have the same regulations and standards as others.

It's important for consumers to be aware of this issue and to ask questions about where their products are made, not just where they are designed. 

By choosing brands like Good Citizens that create 100% Australian made sunglasses and reading glasses, consumers can support sustainable and ethical practices while also getting high-quality products that are designed and made to last.

It's time for brands to prioritise transparency in their production processes and for consumers to demand it. Bravo if you're reading this far down!

Together, we can work towards a more sustainable and equitable fashion industry.

Top tip: Check the label, packaging and website to find out where a product was actually made. 


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Good Citizens is a fashion leader in sustainable design that creates Australian made sunglasses. All of our sunglasses, readers and prescription frames are 100% recycled from one 600ml discarded plastic bottle. We prioritise sustainable business practices, from using 100% recycled materials, being carbon negative (not just carbon neutral) to our modular design that allows for easy repair and recycling of broken parts.

We're the most awarded eyewear brand in Australia and globally acknowledged for our best practice approach.

Help us untrash the planet™


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